About Me

Welcome!

Hi, I'm Logan, and this is where I write about fashion: the shows, designers, trends, and the PR behind the industry's biggest moments.

Currently, I'm a student at Northeastern University's D'Amore-McKim School of Business, studying International Business with a minor in Global Fashion Studies. My path in fashion started in front of the camera as an editorial model with Q Model Management and NEXT, where I worked with brands and agencies during New York Fashion Week. Since then, I've shifted behind the scenes and found my passion for PR.

Today, I'm a PR intern at JGPR, where I draft media pitches and help shape client messaging. I also serve as PR Director for The Avenue, Northeastern's fashion magazine, where I coordinate sample requests and cultivate relationships with local boutiques and retailers. I also lead visual merchandising at Drinkwater's Cambridge, recognized as one of The New York Times top 25 clothing stores in the country.

Most recently, I interned at Peregrine Showroom in New York, where I tracked and managed samples, supported PR efforts, and saw firsthand how collections move from the showroom to the spotlight. I also worked as a Creative Strategy Intern at Taboo, a Berlin-based partnership agency, where I supported media and brand relations for multiple campaigns. Additionally, I interned on the marketing team at Zorro, a health benefits company, where I supported PR outreach and produced social content. 

This site is my space to explore what's shaping the fashion industry today and how I'd approach it through a PR lens, most directly in my section, For Immediate Release. I aim to spark meaningful conversations and offer unique perspectives to anyone interested in fashion!

Thanks for stopping by, and happy reading!